part A
1 explain marketing research process
-Define the problem -Define research objectives
-Choose data sources
-Choose the research methods
-Construct sample
-Set budget and deadlines
-Undertake research
-Analysis and evaluate
-Choose data sources
-Choose the research methods
-Construct sample
-Set budget and deadlines
-Undertake research
-Analysis and evaluate
2 list 3 secondary data sources for both internal and external
internal-sales figures
-MIS reports
-Trend data
external
-directories
-Government publications
-retail audits
3 list 3 primary field data sources
surveys
interview
panels
4Choose one of the primary field data sources
Explain it in more details
interview is to ask peoples to tell your products feeling after they've used it and get you ideas to do it better
Explain the advantages & disadvantages
advantage it can get you to know what actually people thinks about you products.
disadvantage is that there might be people who don't take the interview seriously and that could cause a problem.
